Therefore, being a “hotel brand” has become a more important agenda item for the tourism industry compared to the past. “Brand awareness” of a hotel is the most important reason of preference in the eyes of both end user (guest) and agents, which are the most powerful sale channels of hotels.
In order to ensure that your hotel is a preferred hotel brand in its region, we identify your target audience more closely, we determine the promise of your hotel brand in this direction, and we manage your brand perception with the most accurate positioning.
Especially in our country, one of the most frequently encountered problems of the industry is the brand hierarchy, which is usually uncertain in chain hotels. By strengthening your umbrella brank and revealing the characteristics of your individual hotel brand in different locations, we develop a more colorful and targeted communication architecture.
